Ebay – Taking the lowest Bid

http://www.underconsideration.com/brandnew/archives/ebay_settles_for_lowest_bid.php

 Ebay logo

Ebay has a new logo to reflect the changes that have happened to its layout and its way of doing business. But it looks like the logo among with many others, has simply been ironed out and washed to be the same size. It has toned down and lost its playfulness and its friendliness. They colors are less bold and less dynamic, the font simple and . the kerning is tight without the overlap that made the old logo fun.

 The new logo has one font that is all the same size and baseline. It is all business as if its shed its youthful and game changing layout. Which it has. The setup of ebay has changed with many companies using it to sell products at buy it now prices and driving out or burying the smaller auctions and people selling personal items. The new logo reflects this aging of the market and a more business friendly design. The bowl in the B is still fun with some variation of the stroke around it and the A has a slight pinch in it that adds a small amount of playfulness but it is ery subtle. 

 The white field keeps it crisp and clean without any junk littered around it. There is nothing that distracts from it but the tightness of the letters seems to radiate tension. it is a design with a tightness that seems to go against the general trends that let the designs breath.

 Ebay has been accused of going with the lowest possible bid on the redesign that has ignored the excitement of bidding on an online auction in place for the simple and condensed business friendly and organized design. 

Long John Silver’s

Long John Silvers- Underconstruction

http://www.underconsideration.com/brandnew/archives/follow-up_long_john_silvers.php

Long John Silvers has updated their logo and their brand, moving away from the old blue one with the tagline “we speak fish” that felt almost like a sport’s team with the san serif tall text in blue that is tracked out with a fish above it. Is this the San Fran Salmon or a sporting good’s store selling fishing equipment or a restaurant?

The new logo is far more playful and bouncy like the text is being bobbed about by the gentle lines of waves below it. Using a heavier font that is more friendly with angled lines and a shifting base line helps to make the brand feel more like a restaurant and family friendly to eat. 

The fish is a ghostly fuzz of color for insides which seems a bit strange but a less dramatic blot of color like the pervious logos. The wave lines have also been smoothed out softly and given a less dramatic change of shape that adds a more calming atmosphere that makes a more stable base for the design.  

The fish is a more delicate and better handled variation of line and shape with open spaces to let the fish hover about the logo without being weighted down but the pinky orange color seems to conflict with the somber navy of the text. The lighter greens of the waves could be read as gentle sea waves or wind if the viewer was unfamiliar with the brand. 

The apostrophe in the logo has changed dramatically from the sharp cornered wedge to a much softer, friendlier blob with a hook. it is subtle and a little heavy for the design to fit in the space between the “r” and the “s” and instead is forced above it. It could be read as a water droplet but mostly just feels heavy and teetering on the ravine between the two letters.

It does not align with anything it seems, floating in an awkward space created between John and silvers because of the shifting base lines that mimic bobbers flowing on the waves. But the dot of the I is rigid and solidified over the stem where the other letters feel like they tilt back and forth, this solidness sets it apart from the rest of the logo and makes it feel like a catching point for the eye.

Domino’s Pizza Redesigned.

http://www.underconsideration.com/brandnew/archives/friday_likes_20.php

Domino’s Pizza Redesigned.

Dominos has made an effort to push their brand back into the front of the pizza market. And create a quality that has been slipping in recent years and following behind the prowess of such establishments as Pizza Hut and Papa John’s.

An important step was rebranding. Gone is the cluttered and jumbled layout of blue and red ink printed over the top of the box with mazes and kids for games as much as advertisements for their pizza, something that felt out of place and vintage without being well done enough to be worth the money. 

The new design takes the same idea of vintage and classic but does it properly.the newly designed box as well heightens the brand and makes for a design with an impact. Getting away from the crazy colors and back to a simple and elegant black and white color scheme, Dominos highlights the homemade quality. They focus the very type heavy copy on the high quality ingredients and the fresh, never frozen dough that will hopefully set this pizza apart. There are still witty and playful sayings and quips that bring humor but do not lower the brand because of the well chosen type and the skillful use of variation through size and shape.

The bottom of the box is also witty with a polite reminder to turn the box right side up so you can enjoy the pizza without it being wrong side up. It also highlights the fact that it is made in the USA and has a dish like design printed so that it looks like the bottom of the black tray. These are just a few of the subtle but important designs that make a difference in the quality of the design and the quality of the product within without changing it at all. Dominos has regained some of its legitimacy simply by updating their design and logo work to a modern color scheme.

Pep Carrio’s Sketchbooks

Daily Heller

 http://imprint.printmag.com/branding/peps-sketchbooks/

Pep’s Sketchbooks

Pep Carrio from Palma de Mallocraca’s sketchbooks were shared and the insight into the artists mind is refreshing. The chance to look inside a sketchbook is always exciting with the rush of raw and unedited designs and ideas. There is something invigorating about looking at the pages that were once tauntingly blank filled up with the black washes of ink and the haunting patterns of red.

 He explores many ideas with simple designs and strokes.Where it is the drawing of a fingertip pierced by the red inverted star with a ghostly image of a demon like figure in the background is striking and also interesting. The demon figure, is it on the page in a light translucentness or is it on the other side of the page and simply showing through.

 He then bounces to geometric and strictly patterned pieces of arrows and lines all inter playing and relating to another. There is a strange type of futility to the pages of arrows and the jumble, a confusion that searches out for meaning and purpose but is ultimately doomed to bounce around in futility.

 Others show the strange silhouettes of figures spewing white bubbles and a skull with a mask of a face sitting alone on the page. The babbling of mouths and the silentness of death and loneliness juxtaposed in a strange dance that would not have been found in finished pieces. 

 The next set is a caffe of coffee pouring out black ink, filling up the page with the inky foul substance as it swallows up the timelines printed on the planner’s pages. Is it a commentary on the waste of caffeine and time that is put into the day or a simple coincidence?

There is an unending barrage of images that have little environment to give them context or deeper meanings, each sketch taken with its own unrooted beauty and disturbing imagery. The push and pull of the images on apposing pages creates a dynamic that is often disturbing as the mind tries to read them as a sequence of events but is forced to take them one at a time. The beauty of a sketchbook is unveiled here, the ability to draw and let flow the slue of ideas that need no explanation but can burst forth unfettered and raw for later editing into final works.

Founders Brewing Co.

http://www.underconsideration.com/artofthemenu/archives/founders_brewing_company.php

 

Under consideration: Art of the Menu- Founders Brewing Company

 

Founders Brewing Company is a company that makes hand crafted, high quality beer that is made and distributed through the USA. The menu is a delightfully open and honest design with handwritten menu printed on a wood background with light cream and a rich brown. It gives the lighthearted and whimsical nature to this brewing company with scroll work and a variation that is inviting and comforting.

 

There is a clear hierarchy to the menu with Headings in an all caps with enough wobble in the strokes to make it believable that this is a hand written menu from an older, better time. The color scheme is subtly shifted through the menu to shades of green and orange brown that speaks to the warm and friendly nature of the company as well as the spice and flavor of the dishes. They simple icons of beer glasses and to distinguish hotness levels are within the simple style with a single color and few details.

 

The back page is especially interesting with a simple break down of the day and specials. The day is abbreviated but written in a simple font that is slightly heavier than the inside menu with the bowl in the A in “Sat” filled in, giving it a high hierarchy without being obvious or obnoxious about it. the delicate, hand stippled lines breaking up the days give the page an organic rhythm while still creating structure. The  balance of the more complex and detailed “Daily Specials” logotype and tag design feels a little off but leads the eye through the design with the swoops on the end of the Y before down into the tag which shape is reiterated through boxes of the days. 

 

The hours of operation are understated but properly situated on the bottom of the inside with added decoration to make to stand out. It is a little lost in the bottom and has more variation in the strokes of letters and the weights giving it a playful and very bouncy feel on the base line. It helps to bring the balance down from the heavy French Bread Pizza and similarly heavy tag lines at the top of the page.