Pep Carrio’s Sketchbooks

Daily Heller

Pep’s Sketchbooks

Pep Carrio from Palma de Mallocraca’s sketchbooks were shared and the insight into the artists mind is refreshing. The chance to look inside a sketchbook is always exciting with the rush of raw and unedited designs and ideas. There is something invigorating about looking at the pages that were once tauntingly blank filled up with the black washes of ink and the haunting patterns of red.

 He explores many ideas with simple designs and strokes.Where it is the drawing of a fingertip pierced by the red inverted star with a ghostly image of a demon like figure in the background is striking and also interesting. The demon figure, is it on the page in a light translucentness or is it on the other side of the page and simply showing through.

 He then bounces to geometric and strictly patterned pieces of arrows and lines all inter playing and relating to another. There is a strange type of futility to the pages of arrows and the jumble, a confusion that searches out for meaning and purpose but is ultimately doomed to bounce around in futility.

 Others show the strange silhouettes of figures spewing white bubbles and a skull with a mask of a face sitting alone on the page. The babbling of mouths and the silentness of death and loneliness juxtaposed in a strange dance that would not have been found in finished pieces. 

 The next set is a caffe of coffee pouring out black ink, filling up the page with the inky foul substance as it swallows up the timelines printed on the planner’s pages. Is it a commentary on the waste of caffeine and time that is put into the day or a simple coincidence?

There is an unending barrage of images that have little environment to give them context or deeper meanings, each sketch taken with its own unrooted beauty and disturbing imagery. The push and pull of the images on apposing pages creates a dynamic that is often disturbing as the mind tries to read them as a sequence of events but is forced to take them one at a time. The beauty of a sketchbook is unveiled here, the ability to draw and let flow the slue of ideas that need no explanation but can burst forth unfettered and raw for later editing into final works.


Founders Brewing Co.


Under consideration: Art of the Menu- Founders Brewing Company


Founders Brewing Company is a company that makes hand crafted, high quality beer that is made and distributed through the USA. The menu is a delightfully open and honest design with handwritten menu printed on a wood background with light cream and a rich brown. It gives the lighthearted and whimsical nature to this brewing company with scroll work and a variation that is inviting and comforting.


There is a clear hierarchy to the menu with Headings in an all caps with enough wobble in the strokes to make it believable that this is a hand written menu from an older, better time. The color scheme is subtly shifted through the menu to shades of green and orange brown that speaks to the warm and friendly nature of the company as well as the spice and flavor of the dishes. They simple icons of beer glasses and to distinguish hotness levels are within the simple style with a single color and few details.


The back page is especially interesting with a simple break down of the day and specials. The day is abbreviated but written in a simple font that is slightly heavier than the inside menu with the bowl in the A in “Sat” filled in, giving it a high hierarchy without being obvious or obnoxious about it. the delicate, hand stippled lines breaking up the days give the page an organic rhythm while still creating structure. The  balance of the more complex and detailed “Daily Specials” logotype and tag design feels a little off but leads the eye through the design with the swoops on the end of the Y before down into the tag which shape is reiterated through boxes of the days. 


The hours of operation are understated but properly situated on the bottom of the inside with added decoration to make to stand out. It is a little lost in the bottom and has more variation in the strokes of letters and the weights giving it a playful and very bouncy feel on the base line. It helps to bring the balance down from the heavy French Bread Pizza and similarly heavy tag lines at the top of the page.